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"Five a day: The truth" - marketing by big corporations to convince you to eat more fruits and veg

I don't agree with everything in this article, however, the detailing of the massive corporation conflicts of interest involved in the marketing campaign to get everyone to eat more fruits and vegetables is very interesting.  I'm trying to get more information on the history of the "eat a rainbow" marketing slogan, if you have any, please contact me with it.  I am posting excerpts from the article, not the whole thing.

Five a day: The truth

Five a day: The truth

"Where did five-a-day come from?

So where did the pick-a-number-a-day all start? It started as the “National five-a-day for better health” program in 1991 as a public-private partnership between the National Cancer Institute (NCI) and the Produce for Better Health Foundation. The programme started in California, the sunshine state, and has become the world’s largest public-private nutrition education initiative. All States in the USA have a five-a-day coordinator and, as we can see above, the programme has spread as far as Australia and Latvia. (Five-a-day has since been trademarked by the National Cancer Institute).

The National Cancer Institute was established in 1937 and is the USA government’s principal agency for cancer research and training. The Produce for Better Health Foundation can be found at the web site “fruitsandveggiesmorematters.org” and their purpose is to get us to eat more fruit and vegetables. The conflict of interest chapter comes later, but we can’t move on without listing some of the sponsors of the Produce for Better Health Foundation:

  • Logistics firms: C.H. Robinson Worldwide, Inc.; Caito Foods, Inc.; Capital City Fruit; Coast Produce Company and J&J Distributing.
  • Specialist producers: Driscoll’s (berries); U.S. Highbush Blueberry Council (blueberries); Ocean Mist (artichokes and fresh vegetables); Giorgio (mushrooms); Columbine Vineyards (grapes); Nature sweet tomatoes; Potandon Produce (potatoes) and Paramount Farms (nuts and flavoured nut snacks).
  • General fresh produce firms: W. Newell & Companies; Eurofresh Farms; Giumarra Companies; General Mills (Green Giant brand); Sun-Maid raisins and dried fruit; Kagome juices and Duda Farm Fresh Foods.
  • Other: such as BASF (the world’s leading chemical company, and a provider of fungicides, insecticides and herbicides); Glad Products Company (containers, bags and ovenware); Nunhems USA (commercial vegetable seeds); The Kidney Cancer Association and McDonald’s.

With the exception of The Kidney Cancer Association and, ironically, McDonald’s, the above represents a list of organisations that stand to benefit if there were a dictat from government that citizens should strive to eat (at least) five portions of fruit and vegetables every single day. Although we may mind less about tomatoes and berries being sponsored, than sugar and white flour, this is still a conflict of interest."

 

Dr. Garrett Smith, the "Nutrition Detective"
Licensed Naturopathic Physician (NMD) in Arizona
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